Resources Library by ANA

The point of sale

In recent years there has been a growing body of evidence to show that the point of sale can form an important influence on consumer purchasing behaviour. Key elements within this evidence are the existence of high levels of brand switching and of...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Author: Roy P. Bradshaw

June 15, 1993

Look at me when I'm talking to you!

This paper describes how Neuro Linguistic Progamming as a technique can be integrated in qualitative research with children to enhance the effectiveness. We propose that this integration leads to more valuable results than generally is expected with...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Jetty M. M. Plasschaert, Frank de Clercq

Company: PQR-Research

June 15, 1992

Building on product quality

The paper presents a case history of the introduction of a premium quality brand of whiskey in four markets, the UK, France, USA, and Japan. There are three stages to introducing a premium brand to a new market. 1) In the initial stage, consumers...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Miriam Comber, Sally Gordon

June 15, 1992

Are senior people the same across Europe? The approach of an international magazine

The question posed is the backdrop of the international development of a magazine for senior people : Notre Temps. In view of the exceptional success of this magazine in France, we decided to adapt this concept in Europe and over the North American...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Hubert Chicou

June 15, 1991

Introduction

The subjects we discuss in this seminar influence major marketing decisions - but are still controversial. Simple, practical assumptions or theories govern most of our decisions in designing, testing and evaluating our marketing activities. But these...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Simon Broadbent

June 15, 1991

Advertising pretesting

Advertising affects buyer attitudes to the brand in a number of characteristic ways. The important effects are similar across product types fmcg, durables and services  because brand attitude formation is relatively similar in the unpressured...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Ian D. Greig

June 15, 1991

Facing the challenge of new leisure and travel industry products

Even though new product development is one of the most written about topics in market research, very little of the published literature is concerned with the travel and leisure industries. If successful n.p.d. is the lifeblood of the world of fast...

Catalogue: Seminar 1990: New Product Development

Author: Peter B. Hodgson

June 15, 1990

Territorial marketing or marketing tailored to the needs of local government

This article shows how a town that wants to attract business investment, or the developer of a leisure park who wants to find out more about his clientele, can analyse the power of attraction of his image or project before going ahead with his...

Catalogue: ESOMAR Congress 1988

Authors: Caroline Lioret, Denise Vaubrun

September 1, 1988

Conversations about advertisements

The paper covers an experimental study that looks at an alternative methodology for pre-testing television commercials. Current methodologies appear to prejudice the utility of Ad response data by imposing an environment on respondents that may do...

Catalogue: ESOMAR Congress 1988

Author: Colin Bowring

September 1, 1988